Ads meet google maps with sponsored links

Google Maps official gets sponsored links in searchs. Wanna try ?

1. open google maps (maps.google.com)
2. Type: "NYC Apple Store" on search box
3. click search button

you'll get this map with an extra icon on it (the white one).

If you click on the white button, you can discover what i'm talking about ... the new sponsored links on google maps (see below).